You all know I love minimalism, so no wonder I fell in love with Adel Kovacs's new collection. Adel has been one of my favorite Hungarian designers for a long time now. Her minimalist but surprising ideas and the perfect execution of her pieces are breathtaking.
The SS 2011 collection is inspired by constructivist-minimalist sculptures hidden in a park of Adel's hometown. Extended flat surfaces, the relationship between shape and volume, interaction of steel and concrete are the ideas behind the silhouettes of the garments. The concept is reduction, emphasising the simplicity and smoothness of textile by removing decoration. Using attributes of the material like flexibility and foldability, the details are created with care. Just as nature revives the statues, the geometrical shapes of the garments are brought to life by the human body, unfolding our personality.*
Campaign
Lookbook
*Source and photos: Pos1t1on, one of my favorite online design platforms
k e p p showroom
The SS 2011 collection is inspired by constructivist-minimalist sculptures hidden in a park of Adel's hometown. Extended flat surfaces, the relationship between shape and volume, interaction of steel and concrete are the ideas behind the silhouettes of the garments. The concept is reduction, emphasising the simplicity and smoothness of textile by removing decoration. Using attributes of the material like flexibility and foldability, the details are created with care. Just as nature revives the statues, the geometrical shapes of the garments are brought to life by the human body, unfolding our personality.*
Campaign
Lookbook
*Source and photos: Pos1t1on, one of my favorite online design platforms
k e p p showroom





